Job Description

To execute insight programs that inform marketing through intelligence on Brand Affinity, Social Marketing, Product, Price, and Network Dynamics, and Insurance Marekt / Competitive Positioning. The role also drives Custom Research Innovation, ensures timely delivery of Brand Health and Market Intelligence, and manages Power BI dashboards across multiple data sources.

Key Accountabilities:

1- Brand Affinity Measurement Execution/ Reporting:

Oversee execution of this tracking research and ensure timely and high-quality delivery of monthly brand KPIs.
Conduct quality reviews to identify data gaps and recommend strategic actions.
Perform parallel listening of 30–40 monthly interviews to validate Health Tracker insights.
Ensure sampling robustness by monitoring demographic quotas and adjusting as needed.
Maintain and update monthly databases for Brand Health
Prepare Snapshot and Comprehensive reports in excel and PowerPoint.

2- Market Intelligence:

Execute and update market intell program covering Network, Products, and Digital capabilities.
Review 15-20 websites of competiton PMIs or product categories on a monthly basis and update Market Intell reports.
Update Performance sheets for 35 competitors from Arqam / Financial reports published by competition
Prepare competitive intel reports for Digital, Corp, SMEs

3- Price Intelligence/ Lapse Research

Manage 3rd party to execute Price Intelligence research.
Review Price Intell communication
Prepare and update Price benchmarking database
Review the results (Brand Health, Market Intelligence and Lapse studies) and prepare comparative reports for(Brand Health, Market Intelligence and Lapse studies
Acquiring information from Sales department on Lapse customers, and ensuring research is conducted to quantify lapse reasons.
Ensuring accuracy of numbers of(Brand Health, Market Intelligence and Lapse studies

4- Social Media Marketing Performance Monitoring / Intelligence.

Track and analyze performance metrics across major social platforms (e.g., engagement, reach, sentiment).
Conduct weekly reviews of paid and organic campaign effectiveness.
Monitor competitor activity and emerging trends using social listening tools.
Collaborate with digital and brand teams to align insights with campaign goals.
Develop and maintain APIs to fetch data from top 10 social media platforms for automated reporting.
Maintain and update Power BI dashboards for real-time social media intelligence

5- Budgets / Vendor Management

Prepare, Monitor, and control research budgets
Supervise, & Monitor Vendors

Skills

5+ Years in Quantitative market research and Market Intelligence.
A solid understanding of research methodologies (Both Quantitative and Qualitative) and execution
Strong analytical skills with the ability to identify correlations and commonalities
Strong reporting writing skills / ability to craft insights from raw data
Hands on experience in insight generation and data mining
Strong Power BI / DAX capabilities / Working knowledge of API development
Excellent computer skills with capabilities in web search, advance excel/ dashboards, power point and word
Minimum Bachelor’s Degree (Social Science, Business Administration, Marketing preferred)
Experience in Continuous research type will be a plus.
Profecient in both Arabic and English language (written & verbal)
Ideally FMCG and Service experience

Education

Social Science, Business Administration, Marketing preferred

Customer & Market Insight