Digital Marketing Specialist

Cross-domain tracking (Google Ads & Meta)

UTM parameter management & persistence

Google Tag Manager (Web + Server-side)

Google Ads gclid / Meta fbc & fbp handling

Conversion attribution across multiple domains

First-party data tracking & event stitching

Offline / backend conversion tracking

GA4 + Ads platform integration

Webflow

Understanding of Javascript and Laravel

The role will be responsible for implementing and maintaining cross-domain conversion tracking , where paid traffic lands on one domain (marketing site) and completes the booking on a separate domain (booking platform).

This includes handling UTM parameters, click identifiers (gclid, fbc, fbp) , persisting them through redirects and button clicks, storing attribution data in the backend database, and ensuring accurate conversion reporting in Google Ads, Meta Ads, GA4, and GTM .