Director of Business Solutions

At Workplace Options (WPO), we deliver human-centric solutions that empower people to thrive - personally and professionally. With a global team of more than 4,800 professionals, we provide real-time emotional support, therapy, coaching, mindfulness, and family services to millions worldwide. Since 1982, we’ve partnered with employers, health plans, and insurers to design flexible, forward-thinking programs that evolve alongside today’s changing workforce.

Today, we support 160 million people across 150,000 organizations, including over half of Fortune 500 companies. Now part of the TELUS Health family, we are expanding our global impact by combining decades of wellbeing expertise. Together, we’re building healthier, more resilient organizations—one person at a time.

Current Opportunity: Director of Business Solutions, Middle East Location: Dubai

Required Languages: Fluent English and Arabic

Hybrid role - 3 days from office and 2 days remote What you will do: This is a high-impact, growth-focused role for a strategic sales leader who thrives in outbound business development. You will lead efforts to build and scale a strong reseller ecosystem, while also engaging directly in complex enterprise B2B sales cycles with strategic partners and corporate clients.

Your mission: identify high-potential reseller opportunities, open new markets, shape go-to-market strategies, and position WPO’s wellbeing solutions as a critical component of partner and enterprise offerings.

Responsibilities: Reseller & Market Growth

• Identify, qualify, and acquire new reseller partners across existing and emerging segments
• Build long-term, mutually beneficial partnerships that drive sustainable growth
• Shape scalable reseller programs in collaboration with cross-functional teams

Strategic B2B Sales

• Lead consultative, insight-driven sales conversations with enterprise and institutional buyers
• Navigate complex, multi-stakeholder decision-making and longer sales cycles
• Articulate compelling, ROI-focused value propositions tailored to each partner

Collaboration & Enablement

• Partner closely with Account Managers to ensure seamless handoff and long-term success
• Work with Product, Marketing, and Enablement to refine GTM strategies
• Bring market intelligence back to the business to influence strategy, programs, and KPIs

What Success Looks Like

• A strong, qualified pipeline of high-potential reseller and enterprise opportunities
• Trusted advisor relationships with senior decision-makers
• Effective cross-functional collaboration and smooth post-sale transitions
• Consistent contribution to program evolution and market expansion

Required Qualifications/Skills: To excel in this role, you will need the following qualifications and skills:

• 5–7 years of sales experience (wholesale, channel, reseller, healthcare, insurance, or tech preferred)
• Proven success in B2B and enterprise sales with complex deal cycles
• Strong prospecting, consultative selling, and executive-level communication skills
• Experience in partner-led go-to-market environments (preferred)
• Fluent in English and Arabic
• Willingness to travel regionally

Why join us

• Make a direct impact on regional growth and strategic direction
• Build and scale reseller programs from the ground up
• Collaborative, fast-paced environment with room to grow
• Competitive compensation with a transparent, performance-driven commission structure

What we offer: At Workplace Options, we don’t just deliver well-being services to our clients, we champion wellbeing for our own employees as well. Examples of our benefits and commitment to employee wellbeing include:

Medical insurance, various leave plans, Training/tuition reimbursement, Gym Reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Mentorship programme

*At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning and it will require nurturing and care to thrive. We will continue to take action to ensure we achieve equitable and measurable outcomes.

We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring. By embracing and promoting authenticity, we aim to build a vibrant and inclusive community that fosters collaboration, innovation, belonging and personal growth.

For further details about WPO please check out our website www.workplaceoptions.com and these short videos give a great overview of what we do Human-Powered Care and The WPO Global Experience* Workplace Options collects and processes personal data in accordance with applicable data protection laws. If you are a European job applicant, refer to our Privacy Notice for further details (https://www.workplaceoptions.com/privacy-notice-for-recruitment/).