PR and Events Officer

Description Job Purpose: The PR & Events Officer is responsible for planning, managing, and executing public relations activities and Group-level events for Fakeeh Care Group. The role ensures effective media engagement, high-quality event delivery, and consistent brand representation across all PR and event initiatives, while aligning with Group strategy, governance, and approved messaging.

Key Responsibilities And Duties

• Manages and executes public relations initiatives in alignment with Fakeeh Care Group’s communication strategy and brand guidelines.
• Develops, coordinates, and oversees press releases, media stories, success stories, and corporate announcements in collaboration with Group Digital Marketing and Communications.
• Acts as the primary operational point of contact for media relations, coordinating press visits, interviews, and media coverage.
• Plans, manages, and executes Group-level events including conferences, exhibitions, forums, graduations, and strategic activations.
• Oversees event planning activities including timelines, vendors, logistics, branding, content, and on-ground execution.
• Coordinates closely with creative, digital, and media production teams to ensure integrated PR and event delivery.
• Ensures all PR materials, event communications, and public messaging comply with Fakeeh Care Group brand guidelines and approved narratives.
• Manages external PR agencies, event vendors, and partners to ensure quality, compliance, and cost effectiveness.
• Tracks and evaluates the impact of PR and event activities, including media coverage, reach, engagement, and brand visibility.
• Prepares reports and insights on PR and event performance for Group leadership review.
• Supports crisis communication and sensitive public-facing initiatives in coordination with Group leadership.
• Identifies opportunities to enhance PR visibility, event impact, and stakeholder engagement.
• Manages allocated PR and event budgets in line with approved plans and Group policies.
• Other duties as assigned within the scope of the job.

Requirements Skills And Abilities

• Strong expertise in public relations, media management, and event execution.
• Excellent communication, writing, and stakeholder management skills.
• Proven ability to manage multiple events and PR initiatives simultaneously.
• Strong organizational, planning, and problem-solving skills.
• Proficiency in Microsoft Office Suite and PR / event management tools.

Experience

• 2 - 3 years of experience in public relations, communications, or event management roles. Experience within healthcare, services, or large organizations is preferred.

Education

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Language

• Excellent command of oral and written English and Arabic.

Licenses / Certifications

• N/A