Digital Marketing Specialist

Job Summary

You will be responsible for developing, implementing, and managing all digital marketing campaigns to promote pharmaceutical products, demo-cosmetics, and medical devices. This role focuses on driving brand awareness, lead generation, customer engagement, and ultimately, sales growth across various digital channels in the Qatar market.

Key Responsibilities

1. Strategy and Campaign Management

· Digital Strategy: Develop and execute comprehensive digital marketing strategies across all platforms (Search, Social Media, Email, Website) tailored for the pharmaceutical and healthcare sectors.

· Lead Generation: Design and manage online lead generation campaigns to target healthcare professionals (HCPs), pharmacies, and end-consumers (where permitted).

· Budget Management: Oversee and manage the digital marketing budget, ensuring optimal allocation and high Return on Investment (ROI) for all campaigns.

1. Content and SEO

· Content Creation: Produce, edit, and manage engaging digital content (text, images, video) for websites, social media, and email campaigns, ensuring all content is medically accurate and fully compliant.

· Search Engine Optimization (SEO): Implement advanced SEO strategies to improve organic search rankings for key product lines and educational content.

· Website Management: Manage and update the company's website(s) and E-commerce plstforms, ensuring excellent user experience (UX), mobile optimization, and current product information.

1. Social Media and Advertising

· Social Media Management: Plan and execute social media strategies (e.g., Instagram, LinkedIn, Facebook, YouTube).

· Paid Advertising (PPC/SEM): Develop and manage Pay-Per-Click (PPC) campaigns on Google Ads and social platforms, including keyword research, ad copy creation, and bid management.

1. Analytics and Compliance

· Performance Tracking: Utilize tools (e.g., Google Analytics, social media insights) to track, analyze, and report on the performance of all digital marketing activities against defined KPIs.

· Regulatory Compliance: Crucially, ensure all digital marketing content, targeting, and execution strictly adhere to the MOPH guidelines and pharmaceutical advertising codes in Qatar to avoid legal penalties and maintain professional integrity.

· Data Analysis: Provide actionable insights from digital data to inform product marketing and sales teams.

Required Qualifications and Skills

Education

· Bachelor’s degree in marketing, Communications, Digital Media, or a related field is preferrable.

Experience

· Minimum 3-5 years of direct experience in digital marketing, with a proven track record of managing successful campaigns.

· Experience working within the Pharmaceutical, Healthcare, or Dermo-cosmetic industries is preferrable.

· Proven expertise in managing: Google Ads, SEO tools, Google Analytics, and major social media platforms (paid and organic).

Skills

· Analytical Skills: High proficiency in data analysis and translating complex digital metrics into clear, actionable business strategies.

· Technical Proficiency: Expert knowledge of digital advertising platforms and web content management systems (CMS).

· Communication: Excellent verbal and written communication skills in English are required. Proficiency in Arabic is a significant advantage for local market content and engagement.