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Digital Marketing Specialist

Housecall · Abou Dabi, Émirats arabes unis

AutreTemps pleinHybride

  • Cross-domain tracking (Google Ads & Meta)

  • UTM parameter management & persistence

  • Google Tag Manager (Web + Server-side)

  • Google Ads gclid / Meta fbc & fbp handling

  • Conversion attribution across multiple domains

  • First-party data tracking & event stitching

  • Offline / backend conversion tracking

  • GA4 + Ads platform integration

  • Webflow

  • Understanding of Javascript and Laravel

  • The role will be responsible for implementing and maintaining cross-domain conversion tracking , where paid traffic lands on one domain (marketing site) and completes the booking on a separate domain (booking platform).

  • This includes handling UTM parameters, click identifiers (gclid, fbc, fbp) , persisting them through redirects and button clicks, storing attribution data in the backend database, and ensuring accurate conversion reporting in Google Ads, Meta Ads, GA4, and GTM .

À propos de l'employeur

Housecall
Housecall

Abou Dabi · Émirats arabes unis

Housecall is an innovative healthcare service developed in the UAE. Our mission is to enable the shift to more accessible primary and urgent healthcare while maintaining or improving on the quality of care, with the ultimate goal of improving people’s quality of life.

Voir l'employeur →housecall.ae

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