Social Media, PR & Marketing Manager – Aesthetics Medical Centre

Social Media, PR & Marketing Manager – Aesthetics Medical Centre

Job Type: Full-time

Salary: AED 10,000 – AED 12,000 per month

Location: Dubai, UAE (Candidate MUST currently reside in Dubai)

About the Role

We are looking for a dynamic, results-driven, and bilingual Social Media, PR & Marketing Manager to lead our marketing efforts and elevate our brand presence. In this role, you will be the driving force behind our digital marketing strategies, influencer relations, and public relations campaigns within the highly competitive UAE aesthetics market.

STRICT DEALBREAKERS: Please read carefully. Your application WILL NOT be reviewed if you do not meet all three of the following criteria:

1. Aesthetics Experience: You must have proven marketing/PR experience specifically within an Aesthetic Medical Centre, Cosmetic Clinic, or Dermatology center.

2. UAE Experience: You must have a verified track record of executing successful marketing campaigns in the UAE.

3. Dubai Resident: You must currently live in Dubai.

Key Responsibilities

• Digital Strategy & Execution: Develop and implement comprehensive digital marketing strategies tailored specifically for the aesthetic/medical industry across Meta (Instagram, Facebook), TikTok, and Snapchat.
• Paid Advertising: Manage and optimize performance marketing campaigns and paid ad budgets on social media platforms to drive patient acquisition and footfall.
• Public Relations (PR): Build and maintain strong relationships with local media, beauty editors, and key opinion leaders (KOLs) to secure press coverage and brand features.
• Influencer Marketing: Identify, negotiate, and collaborate with top-tier influencers and content creators in the UAE beauty and lifestyle space to promote clinic treatments.
• Content Direction: Oversee the content creation team (videographers/creators) to ensure all visual assets align with the brand’s high-end aesthetic and marketing goals.
• Analytics & Reporting: Track, analyze, and report on the ROI of all marketing campaigns, adjusting strategies to continuously improve conversion rates and brand visibility.

Requirements & Qualifications

• Industry Experience (Deal breaker): Proven background managing marketing and PR for an **Aesthetic, Dermatology, or Cosmetic Clinic**. You must understand medical guidelines for advertising treatments in the UAE (DHA regulations).
• UAE Experience (Dealbreaker): Solid experience in the UAE market with a deep understanding of local consumer behavior and beauty trends.
• Location (Dealbreaker): Current resident of Dubai.
• Languages: Fully bilingual and highly articulate in both **Arabic and English** (spoken and written).
• Platform Mastery: Expert-level knowledge of business managers, ad accounts, and organic growth algorithms for **Meta, TikTok, and Snapchat**.
• Skills: Strong copywriting, negotiation, and strategic planning skills with a keen eye for premium brand aesthetics.

Job Types: Full-time, Contract
Contract length: 24 months

Pay: AED10,000.00 - AED12,000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have your own or family visa?
• Nationality?

Education:

• Bachelor's (Required)

Experience:

• Aesthetic Clinic: 1 year (Required)

Language:

• Arabic (Required)
• English (Required)

Location:

• Dubai (Required)

Work Location: In person