Marketing Executive

Role Overview
We are looking for a hands-on Marketing Executive who will take full ownership of planning, executing, monitoring, and optimizing all marketing activities. This is a full-time role requiring strong execution skills, attention to detail, and the ability to manage multiple marketing channels independently.

Key Responsibilities

Digital Marketing & Growth

• Plan, execute, and optimize SEO activities (keyword research, on-page optimization, content structuring, basic technical follow-up)
• Create, manage, and optimize paid advertising campaigns on Google Ads and Meta (Facebook & Instagram)
• Define targeting, budgets, creatives, and A/B testing strategies
• Monitor daily campaign performance, leads, conversions, and ROI
• Implement and track Meta Pixel, Google Tag, and GA4

Marketing Offers & Occasion-Based Campaigns

• Plan and execute marketing offers for key occasions such as New Year, Ramadan, Eid, summer, back-to-school, and awareness months
• Align clinic and pharmacy offers in a structured and compliant manner
• Translate business objectives into clear promotional campaigns
• Ensure consistent communication across social media, website, ads, WhatsApp, and in-clinic touchpoints
• Track performance and recommend data-driven improvements

E-commerce & Website Performance

• Monitor e-commerce performance including traffic, conversions, drop-offs, and top-selling products
• Coordinate website updates, banners, offers, and landing pages
• Ensure campaigns are aligned with available products and services
• Identify opportunities to improve online sales, visibility, and user experience
• Track marketing impact on online and pharmacy sales

Content & Brand Execution

• Manage social media content calendars and posting schedules
• Write captions, basic ad copy, and website content
• Upload and manage website content and promotional pages
• Ensure consistency in branding and messaging across all platforms

Events & Activations

• Plan and execute events, workshops, and collaborations
• Manage marketing communication before, during, and after events
• Coordinate on-ground marketing activations
• Track leads, bookings, and engagement generated from events

Reporting & Optimization

• Prepare weekly and monthly marketing performance reports
• Track KPIs including leads, bookings, CPL, conversion rates, and ROI
• Optimize campaigns based on performance insights
• Maintain structured documentation of campaigns and offers
• Proactively suggest improvements to marketing performance

Requirements

• Proven experience in end-to-end digital marketing execution
• Strong knowledge of Google Ads, Meta Ads, and analytics tools
• Ability to manage campaigns independently and take full ownership
• Strong organizational and reporting skills
• Experience in healthcare, wellness, retail, or e-commerce is a plus

Job Type: Full-time

Application Question(s):

• What is your expected salary?