Meta Campaign Manager

We are looking for a Meta Campaign Manager to plan, execute, and optimize paid campaigns across Facebook and Instagram . The ideal candidate has strong experience in Meta Ads Manager , performance tracking, creative testing, and scaling campaigns to drive measurable results such as leads, conversions, and ROAS .

Key Responsibilities

• Plan, launch, and manage paid campaigns on Meta (Facebook & Instagram)
• Build and optimize campaign structures (TOF/MOF/BOF) for lead generation and sales
• Create and manage audience targeting (custom audiences, lookalikes, retargeting)
• Monitor daily performance and optimize budget, bids, placements, and creatives
• Conduct A/B testing for creatives, copy, and audiences to improve results
• Track and report key KPIs: CPL, CPA, CTR, CPM, ROAS, Conversion Rate
• Ensure proper tracking setup via Meta Pixel and support with conversion tracking improvements
• Collaborate with design/content team to produce high-performing ad creatives
• Prepare weekly/monthly performance reports with insights and recommendations