Senior PPC Specialist

About the Role

We are looking for a results-driven PPC Specialist with strong expertise in Google Ads and performance marketing. The ideal candidate should be able to manage high-performing campaigns, optimize conversions, and make data-driven decisions to maximize ROI.

Key Responsibilities

• Plan, launch, and optimize Google Search, Performance Max, Demand Gen, Display, and Remarketing campaigns.
• Conduct keyword research, competitor analysis, audience targeting, and bid optimization.
• Implement and manage GA4, Google Tag Manager (GTM), Enhanced Conversions, and Offline Conversion Tracking.
• Monitor and optimize key metrics including CPA, CPL, ROAS, CTR, Conversion Rate, and Quality Score.
• Create performance reports and provide actionable insights using Looker Studio, GA4, and Google Ads.
• Collaborate with developers to ensure accurate tracking and website performance.
• Stay updated with Google Ads features, algorithm changes, and industry best practices.

Required Skills

• Google Ads (Search, PMax, Demand Gen, Display)
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Enhanced & Offline Conversion Tracking
• Looker Studio
• Keyword Research & Competitor Analysis
• Conversion Rate Optimization (CRO)
• Google Sheets / Excel (Advanced)

Experience

• 3+ years of hands-on Google Ads experience
• Proven track record of improving lead quality and campaign performance

Pay: AED4,000.00 - AED5,000.00 per month

Work Location: In person