Campaigns & Events Officer

Reports To: Marketing TL – Head of Commercial

Location: Onsite - Outdoor

Key Performance Areas (KPAs)

1. Campaign Planning & Execution

• Plan, organize, and execute health campaigns, awareness events, and CSR activities.
• Align campaigns with national health themes (e.g., Pink October, Diabetes Month, Men’s Health, etc.).
• Coordinate across marketing, operations, and clinical teams to ensure smooth execution.
• Oversee and manage all printing press requirements, including design approvals, material production, and timely delivery of marketing collaterals (brochures, banners, vouchers, posters, etc.).

1. Corporate & Community Engagement

• Develop partnerships with corporates, schools, and community groups for health check campaigns.
• Increase the number of corporate activations per quarter.
• Ensure proper branding visibility during all activations.

1. Leads & Patient Conversions

• Capture new patient leads from events.
• Coordinate with reception and marketing teams to track patient conversion ratios.
• Ensure proper follow-up and accurate database entry post-event.

1. Brand Image & Awareness

• Strengthen organization visibility in community and corporate sectors.
• Ensure consistent brand representation across all campaigns and events.

1. Budget Utilization & ROI

• Ensure cost-effective campaign execution within allocated budgets.
• Track return on marketing investment (ROMI) and report post-event results.

Job Types: Full-time, Permanent