Digital Marketing Specialist

Key Responsibilities

• Manage social media accounts and oversee content posting and engagement.

• Create and execute digital advertising campaigns through:

• Google Ads

• Meta Ads (Instagram / Facebook)

• TikTok Ads

• Snapchat Ads

• Design marketing materials, social media posts, and digital advertisements in line with the company’s branding.

• Create visual content and promotional materials for social media and marketing campaigns.

• Develop creative ideas and marketing content strategies.

• Monitor, analyze, and optimize advertising campaign performance.

• Prepare digital marketing plans aligned with company objectives.

• Monitor and improve website performance and user experience.

• Optimize the company’s online visibility through SEO practices.

• Manage email marketing and WhatsApp marketing campaigns.

• Prepare periodic performance and marketing reports.

• Stay updated with the latest digital marketing trends and technologies.

Required Skills

• Experience in digital marketing and online advertising campaigns.

• Proficiency in design software such as:

• Photoshop

• Illustrator

• Canva

• Strong knowledge of social media platforms and digital trends.

• Strong analytical and reporting skills.

• Ability to create engaging marketing content.

• Knowledge of marketing and analytics tools such as:

• Google Analytics

• Meta Business Suite

• SEO Tools

• Excellent communication and organizational skills.

Work Location: In person