Marcomm

Job Description

Support in managing and enhancing the reputation of Bupa Arabia’s reputation through strategic communication, media relations, and public engagement.

Key Accountabilities:

1- Strategic Social & Digital Media Communication & Planning:

• Setting the digital platform strategy to deliver Brand perception/imgagery KPI’s.
• Develop & Manage Always-on Strategy with owning the global seasonal campaigns
• Reviewing the brand activity plans for the year and identifying brand team communication objectives
• Developing media briefs to media agencies
• Reviewing agency plans, evaluating channel selection and delivery on campaign objectives, assessing campaign efficiency and effectiveness, reverting to agencies with feedback

2- Strategic PR Communication Planning

• Execute and implement PR strategies aligned with business goals
• Deliver key PR initiatives objectives and KPIs
• Review press materials, statements, articles, and social media content
• Ensure consistent messaging across all communication channels
• Collaborate with internal teams on integrated campaigns

3- Media & Public Relations

• Maintain strong relationships with media and influencers
• Review press releases and pitches
• Organize interviews, media briefings, and press conferences
• Monitor public perception and media coverage
• Support in issues and crisis communication planning and execution

4- Copy writing

• Write persuasive, engaging and clear copy for all channels (website, ads, social media, email marketing)
• Refine brand voice tone and style
• Ensure consistency in language and tone of voice across all platforms
• Review and polish existing copy for grammar clarity and impact

5- Monitor & Reporting

• Track media coverage and measure campaign impact
• Prepare regular PR performance and analytics reports
• Provide insights and recommendations for improvement

Skills

• Profecient in both Arabic and English language (written & spoken)
• intermediate computer skills with capabilities excel, power point and word
• Communication Analysis
• Content development
• +5 years experience, with minimum 3 years in Marketing preferably PR area.
• University degree in communication/Public Relations/Marketing

Education

Bachelor in Communication/Public Relations/Marketing