Marketing Executive

We are looking for a highly driven and hands-on Marketing Executive to take full ownership of our digital marketing activities and drive measurable business growth across our clinic, pharmacy, and e-commerce platforms.

Key Responsibilities

Digital Marketing & Growth

• Plan, execute, and optimize SEO activities, including keyword research, on-page optimization, content structuring, and technical SEO follow-up.
• Create, manage, and optimize Google Ads and Meta (Facebook & Instagram) campaigns.
• Define campaign strategies, audiences, budgets, creatives, and A/B tests.
• Monitor daily campaign performance, conversions, ROI, CPL, and lead quality.
• Implement and maintain Meta Pixel, Google Tag Manager, GA4, and conversion tracking.

Marketing Campaigns & Promotions

• Develop and execute promotional campaigns for seasonal events and awareness months, including New Year, Ramadan, Eid, Summer, Back-to-School, and health awareness campaigns.
• Coordinate marketing offers across the clinic, pharmacy, website, social media, WhatsApp, and in-clinic channels.
• Translate business objectives into effective marketing campaigns.
• Continuously evaluate campaign performance and optimize based on data.

Website & E-commerce

• Manage and optimize website performance, landing pages, promotional pages, and online customer journeys.
• Monitor e-commerce performance, including traffic, conversions, customer behavior, and top-selling products.
• Coordinate website banners, promotions, product updates, and service pages.
• Improve user experience and identify opportunities to increase online sales.

WordPress & Marketing Technology

• Manage and maintain the company website using WordPress.
• Develop and optimize landing pages for marketing campaigns.
• Manage plugins, troubleshoot website issues, and optimize website performance.
• Handle hosting, deployments, backups, SSL certificates, and domain management.
• Ensure CRM integrations, website forms, appointment booking systems, and marketing automations function correctly.

CRM & Marketing Automation

• Manage CRM integrations and lead capture processes.
• Build and optimize marketing funnels from advertisement to booking.
• Configure and manage WhatsApp automation, and lead nurturing workflows.
• Improve lead conversion through automation and continuous optimization.

Content & Brand Management

• Manage social media content calendars and publishing schedules.
• Write marketing copy, website content, and advertising copy.
• Ensure consistency of branding across all marketing channels.
• Coordinate content production with designers, videographers, and content creators.

Events & Partnerships

• Plan and execute workshops, events, and marketing activations.
• Coordinate communications before, during, and after events.
• Track bookings, leads, and overall event performance.

Reporting & Performance

• Prepare weekly and monthly marketing reports.
• Monitor KPIs including leads, bookings, conversion rates, CPL, ROAS, and ROI.
• Maintain organized documentation for campaigns, offers, and performance reports.
• Proactively recommend improvements to maximize marketing performance.

Requirements

• Proven experience managing end-to-end digital marketing campaigns independently.
• Advanced knowledge of Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, and SEO.
• Advanced professional-level WordPress expertise, including:
• Plugin management
• Landing page development
• CRM integrations
• ManyChat and WhatsApp automation
• Marketing funnel setup
• Hosting, deployment, backups, and website maintenance
• Experience with WooCommerce or e-commerce platforms.
• Strong understanding of CRM systems and marketing automation.
• Excellent analytical, organizational, and reporting skills.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong copywriting and communication skills.
• Experience in healthcare, wellness, retail, pharmacy, or e-commerce is required.
• Familiarity with AI tools for marketing, automation, and productivity is a strong advantage.

We're Looking For Someone Who

• Takes full ownership and accountability for their work.
• Is proactive, resourceful, and solution-oriented.
• Can work independently with minimal supervision.
• Thinks strategically while executing efficiently.
• Is passionate about continuous improvement and data-driven marketing.
• Enjoys learning new technologies and marketing tools.

If you're excited about building and growing a premium healthcare brand while managing the full digital marketing ecosystem, we'd love to hear from you.

Application Question(s):

• What is your expected salary?

Work Location: In person